Thursday, January 6, 2011

Renault spy scandal revealed risk strategy

Carlos Ghosn, head of the Renault-Nissan alliance is, entirely on electric mobility. Now he suspended three with the electric car project dealt Manager - for alleged espionage. Or because she criticized his strategy? If this fails, the whole group is at risk.

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Industrial espionage is always difficult. This case, however, seems to go beyond the usual dimensions. France's industry minister, called the alleged betrayal of secrets at Renault in the French TV channel RTL "serious business" for which the concept of economic war was entirely appropriate. He announced to tighten the rules in case of violations of trade secret. The French state is to Renault owns 15 percent - reason enough to protect the abusive company.

Three senior managers were suspended on Tuesday. The newspaper "Le Parisien" is, according to board member Michel Balthazard, his assistant, for the electric car research relevant Rochette and Bertrand Matthieu Tenenbaum, the deputy head of the electrical program by Renault.
Disrespectful utterances of high-Renault Manager?

Apparently there is next to the version, the trio had taken trade secrets to the outside, also a second possible explanation for the immediate release of the manager. The French radio station France Inter insider cited that indicate that openly expressed skepticism about the e-mobile strategy as a reason for the suspension. In the development office of the Techno Centre by Renault in Guyancourt disrespectful comments will be made about the corporate strategy: The electric drive mountains still many unsolved problems for which there is not even yet in outline a solution.

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Something sounds no boss to you. Especially not someone like Carlos Ghosn, head of the Renault-Nissan alliance. For years now, since the idiosyncratic manager working on his vision: The car of the future will drive electric - and if things went his way, this future will start very soon.

The electric car Nissan Leaf , the first large-scale model with a pure e-drive is, Japan and the U.S., already sold. Renault will later this year, the two models of electric Fluence ZE Kangoo ZE and bring to market. The letters PA stand for "Zero Emission", ie zero emissions, but this - depending on the origin of electricity, the car battery is fed in - can be misleading.

This continues the Franco-Japanese alliance - together with around 5.8 million vehicles produced, the world number four of the car industry - at the top of the electric car movement. If the oil price rises dramatically in the coming years and reducing the CO2 emission limits on, should Renault-Nissan are among the big winners. 2012, Renault have four electric car models available. Our own factory for lithium-ion batteries is expected to reach capacity by 2015 of 500,000 batteries.

Through cooperation with the Infrastructure Project Better Place in Israel and Denmark at the 100,000 electric cars are sold. Even with the U.S. state of Tennessee, there is already agreement - and of course, the electric mobility generously funded in France. Purchasers of electric cars get there about 5000 Euro state subsidy.

The topic of hybrid drive was simply skipped by Renault

But the unilateral establishment is high risk: "We have put five billion dollars on the table," said Francois Bancon, the chief strategist of Nissan, at the launch of electric cars Leaf. "When this number goes wrong, we are dead, stone dead." The problem: There is no exit strategy. For example, if the oil price increases but not as strong as expected by CEO Ghosn or if customers prefer to buy hybrid cars, Renault-Nissan would be the losers. As the only major manufacturer Renault waived the development of a hybrid drive. This interim solution is not necessary, it was always in the company's headquarters in Boulogne-Billancourt.

One of the biggest problems of the electric propulsion is the battery, which by far does not yet have the capacity to compete with the reach of conventional cars with a combustion engine can. In cold weather the difference is even more of crass.

In addition, the long load times from the electric car drivers will require a high degree of organizational skills to the vehicle at all times be kept available - apart from the fact that so far still lack any infrastructure with charging stations. Another problem is the uncertainty of life energy. In case of damage to the car owners would quickly a five-figure sum to.

The heavy weight and limited power supply in a car to bring a number of other limitations, would have to get used to the car driver was probably the first place. Hardly likely, it appreciated by many experts that the medium term a lot of customers are involved with it.
Ghosn, however demonstrated undeterred optimism and focusing on a rapidly growing market. Ten percent of it will secure it until 2020. Is the visionary, bold or careless? Ferdinand Dudenhoeffer, professor of automotive economics at the University of Duisburg-Essen, puts it this way: ". Ghosn desperately needs a success story, he is probably the reason why so much on the electric map."

Ghosn did not need in this situation in any case cross shot from the house.

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