Audi at the CES: The digital revolution in cars has begun

2011-01-07 his keynote at CES the world's major electronics trade show in Las Vegas, on the Audi with a bunch of innovative ideas represented in is, Audi CEO Rupert Stadler outlined his vision of the future development of the brand. Sun Automobile, the future will be networked. And not only with the environment and transport infrastructure, but also with the Internet world. To this end, automakers use the best available technologies and partners to integrate the automotive world and they used to make. Audi also wants to "beat rate in innovation even further increase," said Stadler's notice.

Audi has traveled with many new ideas to the U.S. west coast to the Consumer Electronics Show (CES), held from 6 to 9 January 2011 in Las Vegas / USA is taking place. The offers range from the Ingolstadt-based infotainment and driver assistance systems to improve traffic safety and efficiency. The brand is determined to strengthen their leadership role. A large field of action, the engineer, the total operation. This is, for example, the MMI concepts of the next and the next generation to programmable instrument clusters and for attractive developments during head-up display.

With the Modular Infotainment Toolkit (MIB) earned Audi a new hardware platform. Developed its joint venture e.solutions GmbH customized software packages. This brings Audi the best available technologies and partners "on board". Even today, the intelligent networking of electronic systems is an essential feature of the Audi models. In future, the brand's cars will also be networked to the outside strong - to the Internet, with the transport infrastructure and other vehicles. A "connected car" Audi is virtually no local backup in the car and it gets via UMTS and soon on LTE all the information from servers on the Internet, from music to the navigation. In this way it becomes part of the information world of tomorrow. ( e-car award to Audi )

One result of the new network could itself be the autonomous driving, the manufacturer. It could add an Audi of the future move automatically when the driver such as stop-and-go traffic wishes. Made possible by the new cameras and car-to-X communication.

Particularly interesting are the new infotainment solutions in combination with another technology of the future, the electrified drives. Representing this area of expertise shows in Las Vegas Audi Hybrid Concept Car Audi e-tron Spyder.

The new, broad approach to electronics development at Audi covers the areas of technology operation and display, as well as the architecture of the infotainment modules, it integrates new hardware and software solutions. For many projects, Audi relies on a strong partner, the chip specialist Nvidia. "German engineering meets Silicon Valley", this slogan is to outline the partnership that maintains the automaker in recent years with the NVIDIA Corporation. The electronics company in Santa Clara, USA provides the graphics processor for many model lines, with them, Audi has taken the lead of the contest in the infotainment area. The technologies of Americans such as the world's first integration of the Google Earth navigation and elegant graphics in the Audi A8, A7 Cars Sportback and the new Audi A6 Car made it all possible. (Auto-Reporter.NET/br)